The public in Belgium will be among the first in Europe to have a chance to discover the immersive experience about Frida Kahlo. The extraordinary exhibition Viva Frida Kahlo is dedicated to the work and life of the world-famous Mexican artist and will take place in a brand new immersive venue in Brussels: VIAGE – Digital Art Theatre from March 18th 2022.
The show will offer an insight into the tragic life of the Mexican artist and her creations. Full of colorful, exotic symbolism, as well as a series of powerful self-portraits, the expressive artist’s creations and her life are at the heart of thisimmersive exhibition, presented using high-performance video projection and light and acoustic effects. The360° projectionmakes visitors feel as if they have been transported right into Kahlo’s paintings.
The preparations for this digital presentation of Frida Kahlo took two years. The exhibition premiered in Zurich in September 2021 and Brussels is the second stop. It will be the first time that the life and work of the iconic Mexican artist will be presented in an immersive format outside of Mexico. This expo will be presented at the VIAGE – Digital Art Theatre which is the first Belgian venue dedicated to immersive and digital art. Using powerful projectors to project images around visitors, it provides a breathtaking 360° experience. The venue is located in the heart of the city of Brussels and is part of the Grand Casino Brussels VIAGE.
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Frida Kahlo, born to a Mexican mother and a German immigrant father, explored her identity and her pain through her art. As a young adult, she spent much of her life confined to a hospital bed. She learned to paint “out of boredom” and in her early years produced many colorful self-portraits. Later, she met Diego Rivera, a man who played a major role in her life, both professionally and personally. A fellow artist and great love of Frida Kahlo, she enjoyed a public and tumultuous relationship with Diego Rivera that served as the basis for many of the Mexican artist’s best-known works.
Frida Kahlo is widely considered an icon due to her unique personality, distinctive style, and radical views on femininity and sexuality, which broke many taboos in the 20th century. The artist is considered a leading figure in feminism and is praised worldwide for her surrealist paintings. Her work, rich in symbols, continues to fascinate today.
At the end of this exhibition, the VR experience plunges visitors into the heart of Frida Kahlo’s art. With a VR headset, observers will enjoy an unforgettable journey of several minutes, built around a selection of works by the artist.The exhibition has been created in collaboration with the trust related to Diego Rivera and Frida Kahlo museums and presented in collaboration with the Mexican Embassy in Brussels.
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The show starts from March 18th 2022 at Viage Digital Art Theatre (Boulevard Anspach 30, Brussels) and the tickets are alreadyon sale now!
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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.On the sixth floor of the entertainment temple, there is a unique space: an event hall. This special location, in the heart of Brussels, has hosted many national and international artists in the past. The doors will open once more on March 18. In collaboration with promoter MB Presents, the Digital Art Theater comes to life with the first immersive experience being a visit to the world of renowned Mexican artist Frida Kahlo: 'Viva Frida Kahlo Immersive Experience'.
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Her life, and especially her work and her passion, are at the heart of a unique 360° experience. The project was created with the approval of the Diego Rivera and Frida Kahlo Museums Trust with the support of the Mexican Embassy and the City of Brussels.
While looking for a location for their latest immersive production, MB Presents came across the beautiful hall with a capacity of one thousand people. Previously, national and international artists performed here such as Prince, Kool & The Gang, The Gibson Brothers, George Benson, Paul Anka, Level 42, Clouseau, … The space turned out to be perfect. The connection with the rest of the versatile complex, the first in a new generation of such entertainment centers for owner Casino Austria International (CAI) since April 2010, adds an extra touch to the expo. Spread over an area of approximately 14, 000 square meters, has a very diverse leisure offer with bars, a restaurant, the largest game offer in Belgium with more than 500 slot machines, live gaming tables and a large poker room, where the World Poker Tournament takes place every year.
To immerse yourself in the life of the headstrong artist, which was also the subject of the biographical drama 'Frida' starring Salma Hayek in 2002, this environment is the perfect setting. The movie shows, among other things, a scene of the meeting between Kahlo and the Parisian nightclub sensation Josephine Baker, which could have perfectly taken place at . El Patio, a cabaret and entertainment center in Mexico City, also has a link with Frida Kahlo. From 1938 to 1994, the exclusive club was the place to be where celebrities, including Kahlo, performed and were 'seen'.
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The theater was thoroughly renovated and adapted for the realization of Digital Art Theatre. The combination of as an entertainment temple in the heart of Brussels and MB Presents' expertise in immersive exhibitions offers great potential. Promoter MB Presents, known for blockbuster productions such as Harry Potter – The Exhibition, the expo Steve McCurry, Lanterna Magica, Cirque du Soleil, Van Gogh The Immersive Experience, discovered the versatility of earlier during their production 'The Great Gatsby', a unique immersive theater production in Theater.
The renewed collaboration between the two entertainment specialists takes the public on a comprehensive overview of the tragic life of this incomparable painter, feminist activist and non-conformist bon vivant who was a true icon in her time. At the center of this fascinating exhibition are the artist's paintings, with their accessible symbolism, colorful exotic plants, animals and powerful self-portraits, drawn with the physical and mental pain of a life full of obstacles.
Panoramic projections invite the visitor to immerse themselves in the world of Frida Kahlo (1907-1954), guided by an audio narration that tells her incredible story in a personal way. The themes of the paintings are intertwined with her own, predominantly poignant, life story. Her intimate self-portraits, in which she explores her own identity and experiences, are famous. Kahlo produced more than fifty-five such portraits.
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The exhibition is also an opportunity to view – literally from within – her works, which are still very difficult to see ‘live’. Today 'Le Cadre' is the only painting by the artist that can be seen in France, exhibited at the Center Georges-Pompidou. Brussels is the second European city to host this monumental digital exhibition, which requires around a hundred video projectors and a spatial sound system to bring to life the panoramic moving panels, which extend from floor to ceiling over an area of more than 900 m². to take.
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